About ExecutESG
Empowering Sustainable Growth
We're on a mission to deliver psychologically intelligent leadership alignment — making sustainability practical, pedagogical, and deeply embedded in organisational culture.
Our Philosophy
From Pressure to Ownership
We believe sustainability succeeds when it's driven by psychological alignment, not compliance pressure. Our approach builds genuine shared ownership — grounded in Self-Determination Theory and structured leadership dialogue.
The best ESG strategies aren't imposed from the top down. They grow through structured consensus, embedding sustainability into the fabric of how organisations actually work.
Relatedness
Strategy built through shared dialogue
Competence
Learning embedded in the process
Autonomy
Ownership grows from within
Practical
Real-world focus, not theory
Our Team
Built by People Who Understand the Leadership Journey
Our team combines deep expertise in sustainability, strategy, and technology.
Jussi Simolin
CEO & Founder
Pedagogical approach integrating sustainability and leadership
Jussi founded ExecutESG with a vision to make sustainability strategy practical and actionable. His pedagogical methodology ensures that organizations don't just comply — they genuinely transform.
Pasi Papunen
Strategist
Strategy and leadership development
Pasi brings deep expertise in strategic planning and leadership development. He designed the bottom-up consensus methodology that forms the backbone of ExecutESG's approach.
Veini Simolin
Communication & ESRS Specialist
CSRD, VSME, and Stakeholder Engagement
Veini is the technical bridge between regulatory frameworks and organizational reality. His expertise in ESRS, CSRD, and VSME ensures that every assessment meets the highest compliance standards.
Mahdi Farimani
CTO
Technology and Platform Architecture
Mahdi leads the technical vision and engineering execution, architecting the unified platform that brings sustainability data to life through seamless integration and high performance.
Merja "Metu" Ruuska
SALES & ACCOUNT MANAGER
People-driven business growth and operational insight
Metu brings extensive experience in B2B sales and operational leadership. She helps organizations identify bottlenecks and turn strategic insights into practical, sustainable growth actions.